**Studio** is where marketing work is made. It is four tools: **Content**, **Calendar**, and **Brand DNA** in the sidebar, and the **Media studio** inside a draft. A draft is a post for one channel, with its images or video.

### Content

**Content** is the output area for marketing assets such as drafts, adaptations, and media-oriented work. It is designed to connect content back to workspace strategy, research, and source context.

Use Content to:

- Create and review draft marketing assets.
- Organize variants and adaptations.
- Link content to the relevant audience, campaign, channel, strategic theme, and evidence.
- Prepare work for a content calendar or publishing workflow.

### Content workflow

1. Start with a strategic intent and a specific audience.
2. Give the agent approved sources, positioning, and channel constraints.
3. Ask for an editable draft - not automatic publication.
4. Review factual claims, voice, differentiation, CTA, and compliance.
5. Save the approved draft in Content and connect it to a campaign or database record.
6. Use the relevant integration or publishing process only after the required approval.

### Draft, adapt, and schedule a post

The fastest path from an idea to a scheduled post runs through the agent and a calendar database.

1. Ask the agent for a draft and name the platform, the audience, and the goal.
2. Ask for adaptations of the approved angle for the other platforms you use.
3. Review each draft in Content and edit the claims, voice, and call to action.
4. Set the status to Scheduled and pick the publish date on the linked calendar record.
5. Publish through the connected account only after the required approval.

> Example request: "Draft a launch post for Instagram for local cafe owners, then adapt it for LinkedIn and X, and put both on next week's calendar."

ActVox can generate and adapt content, but it does not guarantee reach, rankings, engagement, conversions, or revenue.

### Calendar

Open **Calendar** to see when each draft goes out. **New content** there starts a draft. Approved posts publish to Instagram or LinkedIn once that account is connected.

### Brand DNA

**Brand DNA** is the colours, type, logo, and voice that every image and draft follows. Open it in the sidebar. **Scan my brand** reads a website or a supported social profile and fills those fields. Reference sites are a separate list: they steer composition and do not change the palette or the logo.

### Media studio

Open a draft to edit its images, a carousel, or video. Image, Carousel, and Video are modes of that one editor. Generated images and video also appear in **Files & Media**.

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